WTH is Tumblarity and why should I care? Couldn’t help but feel bad for myself when I saw my “Tumblarity” go down over 100 points because I was enjoying my weekend instead of blogging religiously. Is this the intention? And how do Tumblr Groups get figured into this equation (with limited reasons for reblogging others)?

On a side note, once I fully understand the functionality, the new Tumblr stats Activity page looks really awesome and is designed well.