“Swizzle sticks in the “Mad Men” era and beyond”

They were already a hot item when all they did was stir. But it was inventor Jay Sindler who, in 1934, revolutionized swizzle sticks with an advertising idea that would equal any marketing ploy cooked up by Don Draper at Sterling Cooper. And like Don’s, his timing was perfect.

The Gibson Girls and then flappers of the Roaring ’20s used swizzle sticks made of glass and newly invented Bakelite plastic…

—Stephen Visakay and Maddy Lederman for Los Angeles Times

(photo by Anne Cusack, via latimes.com)