NYTimes.com – For XLIII Years, the Big Game as Art Form
Super Bowl XLIII has some designers talking shop and doing their own takes on what the Super Bowl is really about… design? It appears that there’s more trash talking off the field, and for once having nothing to do with referees, athletes, or coaches:
“I’ll go out on a limb and say all the logos starting with XVII are based on beer labels,” Steven Heller, a design critic, said in an e-mail message. He added that the latest logo “looks like the Bank of America logo.”
Armin Vit, principal of the design firm UnderConsideration in Brooklyn, said, “They’re rather underwhelming.”Designers including the likes of Armin Vit and Pentagram have taken liberties with their own alternative Super Bowl logos
