“Swoosh: 40 Years Fly By” 
Steven Heller looks back on the interesting history and “DNA” of the iconic Nike logo, the evolution from a “stripe” to a “swoosh,” and that infamous “bargain brand” first designed in 1969 by Carolyn Davidson, supposedly for a mere $35. She was a graphic design student at the time.
The final variation of the design was launched to the public in June 1971.

“Swoosh: 40 Years Fly By” 

Steven Heller looks back on the interesting history and “DNA” of the iconic Nike logo, the evolution from a “stripe” to a “swoosh,” and that infamous “bargain brand” first designed in 1969 by Carolyn Davidson, supposedly for a mere $35. She was a graphic design student at the time.

The final variation of the design was launched to the public in June 1971.