“Saul Bass logo design: then and now:
The average lifespan of a Saul Bass logo is 34 years”

(original AT&T logo above designed by Saul Bass in 1986, redesigned in 2005 by Interbrand, more logo comparisons via Christian Annyas)

redesignrelated:

Girl Scouts of America logo redesign

You’ll need to look twice to notice the small but significant changes. The new version differs only slightly from the identity designed back in 1978 by Saul Bass.

“A Fresh Identity for the Girl Scouts of America: The world’s largest organization for girls gets a much-needed facelift.” (via Fast Company)

recent flea market discovery: vintage Saul Bass matchbook covers for Hunt-Wesson

Saul Bass matchbook covers
(discovered via modern craft via maryandmatt )

another look at Saul Bass (via Caustic Cover Critic)