debut of the new Waterstone’s bookstore logo design*
The redesign is a departure from the brands’ traditional and classical design aesthetics in favor of a more contemporary approach. Venture Three designed the new logo. The Waterstone’s wordmark refresh is just one facet in a large-scale restructuring of the UK bookstore chain. From reading the comments on a recent post on The Bookseller.com, the audience may be split on their preference of the original logo versus the more modern treatment (with strong feelings on both sides, especially the notes comparing the new mark to the McDonald’s arch).
*The logo lock-up for the company website was unveiled first, and we’ll look out for the new store signage later this month.
If anyone has a link to the history behind the original Waterstone’s logo, and insight into the new approach please share.