redesignrelated:

Quaker Oats logo and packaging redesign

“…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”
—via “Quaker loves life with Archer” article by Idsgn

We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.

“This summer the Penguin Car (a Penguin-orange Mini-Cooper with the Penguin logo) will be touring the United States to celebrate Penguin’s 75th anniversary, increase awareness of The Nature Conservancy, and promote literacy…”
—Follow the Car, via Penguin Books 75th Anniversary site

redesignrelated:

Häagen-Dazs unveils their packaging redesign and new labeling conventions, designed by Sterling Brands.

“Introducing the new look of Häagen-Dazs, inspired by you. A modern take on our classic look, our new design is fresh, yet familiar. With easier-to-find flavors, vibrant colors, and vivid imagery, our new look gives you everything you want, inside and out.” —Häagen-Dazs

a quick look at “State Branding”
(discovered via Surfstation, image via Sam Dunn)

redesignrelated:

The classic MTV logo sort of gets a redesign. A newly cropped design removes the tagline which emphasizes that the brand represents “music television.” This is the first official logo redesign for the brand in 29 years.

image & more info via The Wrap: “It’s Official: MTV No Longer About ‘Music’”

Chiquita Banana Redesign: An Interview with the Designer, DJ Neff

redesignrelated:

“Smile, You are on Friendster (or Not)”

(Armin Vit’s opinion of the new Friendster logo design via Brand New)

redesignrelated:

“Coca-Cola Launches New Packaging for Minute Maid”
new brand identity system and juice packaging designed by
Duffy & Partners w/ CMA Brand Presence
(more info via TheDieline)

“Crowdsourced branding, a disaster for Kraft?”
(discovered via idsgn)

redesignrelated:

New Nick (via Brand New)

Breyers Mint Chocolate Chip has always been my favorite ice cream flavor.

redesignrelated:

Breyers Ice Cream brand redesign

It was an unexpected surprise to discover a newly refreshed brand identity and ice cream packaging design for Breyers in the freezer aisle of the supermarket last week. Founded in 1866 by William Breyer in Philadelphia, the Breyers brand has gone through many iterations of the actual ice cream carton design over the years. The 1980’s marked the first large turning point for Breyers’ identity on the shelf.

As for the original Breyers logo design, we couldn’t find much information. A couple of sources credit the founder’s son, Henry Breyer, as the designer of the orignal logo and the one who conceptualized the idea of incorporating a briar leaf (an intentional pun on the family name). This is an interesting tid-bit seeing how we always thought it was a mint leaf.

The subtle modifications in the lettering style of the revised logo (right, lettering artist: Ian Brignell) may go unnoticed to the untrained eye.

redesignrelated:

The Tonight Show with Conan O’Brian logo redesign - before and after

littletinyfish:

Only 6 corporations own all of the television you watch. Click through to see the other 5. (via themattsmith:danielholter:Fubiz)

redesignrelated:

Is Mexican-style fast food chain Chipotle suffering from a branding design “identity crisis”, or are they slowly introducing a new logo type treatment?

We were a bit confused when we saw two different logo treatments used at the same location on 23rd Street in NYC (old branding still on the glass doors, but a new environmental signage). Our first guess is that they are debuting a new sans serif logo type for the restaurant chain-and haven’t updated all instances. The business cards from this location also ditches the rougher, more humanistic lettering style. Later in the week we spotted the Chipotle location in the East Village unchanged. Even on the company’s website the lettering style of their brand morphs between the two treatments in the left hand corner (when you hover over with mouse).

If you know more about this, please comment.

(photo on left is Chipotle in East Village, photo on right is Gramercy Park / 23rd St. location)

Despite the backlash from twitter and blogs, the new Syfy rebranding is still here. (Tropicana didn’t set the precedent for this one)

redesignrelated:

Sci fi channel rebranding and redesign “Syfy” is spotted in the urban wild with telephone booth and bus stop ads in NYC, New York. We caught these popping up in just the last couple of weeks in high-traffic areas around the city.