redesignrelated:

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they bring back the mermaid, but they also removed the black as well as the text and reduced the mark to just one color…

The Redesign of the Twitter Bird:
An interview with designer and illustrator, Phil Pascuzzo

(via designrelated)

redesignrelated:

Quaker Oats logo and packaging redesign

“…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”
—via “Quaker loves life with Archer” article by Idsgn

We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.

“This summer the Penguin Car (a Penguin-orange Mini-Cooper with the Penguin logo) will be touring the United States to celebrate Penguin’s 75th anniversary, increase awareness of The Nature Conservancy, and promote literacy…”
—Follow the Car, via Penguin Books 75th Anniversary site

redesignrelated:

Häagen-Dazs unveils their packaging redesign and new labeling conventions, designed by Sterling Brands.

“Introducing the new look of Häagen-Dazs, inspired by you. A modern take on our classic look, our new design is fresh, yet familiar. With easier-to-find flavors, vibrant colors, and vivid imagery, our new look gives you everything you want, inside and out.” —Häagen-Dazs

a quick look at “State Branding”
(discovered via Surfstation, image via Sam Dunn)

redesignrelated:

The classic MTV logo sort of gets a redesign. A newly cropped design removes the tagline which emphasizes that the brand represents “music television.” This is the first official logo redesign for the brand in 29 years.

image & more info via The Wrap: “It’s Official: MTV No Longer About ‘Music’”

Chiquita Banana Redesign: An Interview with the Designer, DJ Neff

redesignrelated:

“Smile, You are on Friendster (or Not)”

(Armin Vit’s opinion of the new Friendster logo design via Brand New)

redesignrelated:

“Coca-Cola Launches New Packaging for Minute Maid”
new brand identity system and juice packaging designed by
Duffy & Partners w/ CMA Brand Presence
(more info via TheDieline)

“Crowdsourced branding, a disaster for Kraft?”
(discovered via idsgn)

redesignrelated:

New Nick (via Brand New)

Breyers Mint Chocolate Chip has always been my favorite ice cream flavor.

redesignrelated:

Breyers Ice Cream brand redesign

It was an unexpected surprise to discover a newly refreshed brand identity and ice cream packaging design for Breyers in the freezer aisle of the supermarket last week. Founded in 1866 by William Breyer in Philadelphia, the Breyers brand has gone through many iterations of the actual ice cream carton design over the years. The 1980’s marked the first large turning point for Breyers’ identity on the shelf.

As for the original Breyers logo design, we couldn’t find much information. A couple of sources credit the founder’s son, Henry Breyer, as the designer of the orignal logo and the one who conceptualized the idea of incorporating a briar leaf (an intentional pun on the family name). This is an interesting tid-bit seeing how we always thought it was a mint leaf.

The subtle modifications in the lettering style of the revised logo (right, lettering artist: Ian Brignell) may go unnoticed to the untrained eye.