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    Entries tagged “food

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     “Beans are Bullets” and “Of Course I Can!”above poster  c.1917 from collection of War Era Food Posters
(first discovered via tweet by brianslawson)

    “Beans are Bullets” and “Of Course I Can!”
    above poster c.1917 from collection of War Era Food Posters

    (first discovered via tweet by brianslawson)

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    “Another Frigidaire Space Age Advance” ad from Life magazine c. 1966(discovered via Wishbook)

    “Another Frigidaire Space Age Advance” ad from Life magazine c. 1966
    (discovered via Wishbook)

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    redesignrelated:

The Heinz ketchup condiment packet gets a redesign.
“…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…” —from Heinz Ketchup press release

    redesignrelated:

    The Heinz ketchup condiment packet gets a redesign.

    “…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…” —from Heinz Ketchup press release

    design     food     labels     illustration     branding     redesign     fun    
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    redesignrelated:

“Australia’s DiDonato created this series of vintage themed bottles inspired by the history of the Schweppes brand…” (via TheDieline.com)

    redesignrelated:

    “Australia’s DiDonato created this series of vintage themed bottles inspired by the history of the Schweppes brand…” (via TheDieline.com)

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    surprised that this article failed to mention that Mucca designed the Balthazar identity.
davidkaneda:

Author William Poundstone dissects the marketing tricks built into Balthazar’s menu, as well as some of the general lingo behind menu design:

“A puzzle is high-profit but unpopular; a plowhorse is the opposite, popular yet unprofitable. Consultants try to turn puzzles into stars, nudge customers away from plowhorses, and convince everyone that the prices on the menu are more reasonable than they look.”

This is also very applicable to anyone designing a pricing page for their web app. As a side note, Balthazar is one of my favorite places to eat whenever I’m in NYC — awesome French bistro setting and great for brunch.

    surprised that this article failed to mention that Mucca designed the Balthazar identity.

    davidkaneda:

    Author William Poundstone dissects the marketing tricks built into Balthazar’s menu, as well as some of the general lingo behind menu design:

    “A puzzle is high-profit but unpopular; a plowhorse is the opposite, popular yet unprofitable. Consultants try to turn puzzles into stars, nudge customers away from plowhorses, and convince everyone that the prices on the menu are more reasonable than they look.”

    This is also very applicable to anyone designing a pricing page for their web app. As a side note, Balthazar is one of my favorite places to eat whenever I’m in NYC — awesome French bistro setting and great for brunch.

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