redesignrelated:

iTunes logo icon redesign

At the September 1, 2010 Apple Special Music Event, Steve Jobs unveils iTunes 10, complete with a redesign and implementation of the new social network Ping. Since CDs are less relevant these days, Apple decided it was time to revisit their original logo design for iTunes.

Of all the great announcements coming out of the presentation, we found this logo/icon redesign the least exciting.

update: The initial images we posted showed screen captures from Steve Jobs’ keynote presentation. The circle on the new logo looked elongated and not symmetrical. We thought it was a possibility it looked slightly off because of on-screen distortion. After we downloaded iTunes 10 we confirmed the the variation of the logo shown at the event was not a fully accurate representation and we removed the graphic. The above logo is taken directly from the application, not a blown out and distorted image from a presentation.)

Brand New takes a look at the new branding campaign and typographic style for Abu Dhabi, a collaboration with M&C Saatchi. The dialogue of comments being left in regards to this design is very interesting to read.

Paul Rand was born on August 15th, 1914…

redesignrelated:

Cartoon Network rebranding and logo design tweak
(images and more via Brand New)

The new efforts also include a fresh new on-air animated promo designed by Brand New School seen below:

Google celebrates the 150th anniversary of Alphonse Mucha’s birthday with their latest logo doodle design.

The Google logo tribute for Josef Frank might be my favorite one so far.

redesignrelated:

Girl Scouts of America logo redesign

You’ll need to look twice to notice the small but significant changes. The new version differs only slightly from the identity designed back in 1978 by Saul Bass.

“A Fresh Identity for the Girl Scouts of America: The world’s largest organization for girls gets a much-needed facelift.” (via Fast Company)

Google commemorates the birthday of Antoine de Saint-Exupéry with The Little Prince Google logo doodle. (more via guardian.co.uk)

redesignrelated:

Quaker Oats logo and packaging redesign

“…At the forefront is a new logo set in Hoefler & Frere-Jones’ popular Archer typeface. As for Mr. Quaker, he finds a new home inside the letter Q—grinning as you chomp down on a “wholesome” Dark-Chocolate-Mocha-Hazelnut-Café-Square granola bar. Perhaps it’s a result of the new, lighter design (hooray for losing the multiple gradients, shadows, and gold embossing), but the chubby Quaker Man looks out of place here…”
—via “Quaker loves life with Archer” article by Idsgn

We recommend reading the full post by Idsgn which discusses the evolution of the Quaker Oats logo throughout its long history, pointing out a Saul Bass design from the early 1970s.

“This summer the Penguin Car (a Penguin-orange Mini-Cooper with the Penguin logo) will be touring the United States to celebrate Penguin’s 75th anniversary, increase awareness of The Nature Conservancy, and promote literacy…”
—Follow the Car, via Penguin Books 75th Anniversary site

matthewkrawse:

Google logo themes usually make me smile… this one went above and beyond. I dig how they not only decided to integrate the logo into the Pac Man game UI but also made it fully functional!

The best part: instead of the “I’m Feeling Lucky” button… it’s an “Insert Coin” button that reloads the game.

The little things are what make stuff like this awesome.

redesignrelated:

debut of the new Waterstone’s bookstore logo design*

The redesign is a departure from the brands’ traditional and classical design aesthetics in favor of a more contemporary approach. Venture Three designed the new logo. The Waterstone’s wordmark refresh is just one facet in a large-scale restructuring of the UK bookstore chain. From reading the comments on a recent post on The Bookseller.com, the audience may be split on their preference of the original logo versus the more modern treatment (with strong feelings on both sides, especially the notes comparing the new mark to the McDonald’s arch).

*The logo lock-up for the company website was unveiled first, and we’ll look out for the new store signage later this month.

If anyone has a link to the history behind the original Waterstone’s logo, and insight into the new approach please share.

redesignrelated:

“An Inconvenient Drop Shadow,” a look at the refreshed Google logo
(via Brand New)

“Hebrew Translations of Latin Logos,” student designs w/ instructor Oded Ezer at the Holon Institute of Technology in Israel

(via the Brand New Classroom, above IBM logo designed by Rotem Dayan)