Entries tagged “marketing”
After the season finale, FOX and The Simpsons leave the audience a cliffhanger on the fate of Ned’s new relationship with Edna. Through a fun marketing campaign, complete with Facebook and Twitter icons, “the love and future happiness of Ned Flanders and Edna Krabappel are in your hands.”
Cookie Monster auditions for Saturday Night Live, in the latest viral video stunt from Sesame Street
surprised that this article failed to mention that Mucca designed the Balthazar identity.
Author William Poundstone dissects the marketing tricks built into Balthazar’s menu, as well as some of the general lingo behind menu design:
“A puzzle is high-profit but unpopular; a plowhorse is the opposite, popular yet unprofitable. Consultants try to turn puzzles into stars, nudge customers away from plowhorses, and convince everyone that the prices on the menu are more reasonable than they look.”
This is also very applicable to anyone designing a pricing page for their web app. As a side note, Balthazar is one of my favorite places to eat whenever I’m in NYC — awesome French bistro setting and great for brunch.
The controversial Tropicana redesign is rolling back to its previous design after an onslaught of negative feedback.
A tipster tells us that Pentagram principal, Paula Scher, states in her Facebook status update:
“Paula Scher thinks that the Tropicana recall will be the worst thing that happened to graphic design since focus testing.”
Unfortunately, we would have to agree.
(This is an update to an earlier post)
