Tropicana redesign packaging pack Packaging Design pack package design branding orange food consumer Paula Scher Pentagram advertising marketing focus negative controversial before after juice supermarket designer
The controversial Tropicana redesign is rolling back to its previous design after an onslaught of negative feedback.
A tipster tells us that Pentagram principal, Paula Scher, states in her Facebook status update:
“Paula Scher thinks that the Tropicana recall will be the worst thing that happened to graphic design since focus testing.”
Unfortunately, we would have to agree.
(This is an update to an earlier post)
