“Whoops! The 10 Greatest (Accidental) Inventions of All Time” (via Gizmodo)

pinkjetpack:

Our Friend the Atom, 1955. What was lurking under the dust jacket.

likeable:

The Science Projects collection: Botany Pillow from Heather Lins Home

(via Cool Hunting via Supermarket)

“50 Years, 200 Missions, One Enormous Map - 50 Years of space exploration”

The map was recently created for National Geographic by Sean McNaughton and Samuel Velasco. (discovered via io9)

7 Glow-in-the-Dark Mushroom Species Discovered
(via Wired Science)

Bang Goes the Theory print ad campaign for BBC designed and illustrated by James Joyce
(discovered via FormFiftyFive)

redesignrelated:

The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.

New York, NY - March 16, 2009 - By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction … Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.

Read the full press release here

Update: (Ad Age) “Sci-Fi Channel to Rename Itself Syfy”

Incase you were troubled by the recent rumor that Magenta is not a color… (via Ars Technica)

Happy 200th birthday Charles Darwin!

It’s funny that the first thought that came to mind when I read about the 200th anniversary this morning was Lisa Simpson and the Creationism epsiode (aka The Monkey Suit).

The Color Red is for Productivity, The Color Blue is for Creativity (via matt sung via Wired.com)

“Immortal” Jellyfish Swarm World’s Oceans
(via national geographic)

Rubik’s Cube inventor is back with Rubik’s 360 
(via Telegraph)

Top 10 New Organisms of 2008 via Wired
(photo credit for Olive-backed Forest Robin © Carlton Ward/Smithsonian Institution)