The Technorati.com redesign aims to regain authority:
(before - 2008)
(after - Oct. 2009)
Technorati.com announced the launch of its new redesign on Oct. 14, 2009, quoting comScore for their raking as the fifth largest social media property.
There’s no lack of the color green on the site for their launch, with the content and advertisement reflecting the use of the color on the site. We can’t help but think that this was intentional, and, if so, we find it clever. Either way, there’s no denying their generous use of the color.
In addition to search upgrades and new, original content from bloggers, the Top 100 got a nice update adding “topical authority,” where blogs are ranked within their respective categories.