Welcome to the Twitter newbies, @GSP

Ad agency Goodby, Silverstein & Partners, heavily contemplates the appropriate concept, grammar, design and first words for their introductory tweet. In a humorous short video, the old school advertising agency documents their anxiety through the process. Fittingly, the agency behind "Got Milk," goes with "Got tweet?" to get started. We might be waiting awhile for the second tweet…

(first discovered via AdAge)